产品定新教材价跟定价策略pricingproductsand资料.pptVIP

1 The process of price setting 2 Pricing strategies 3 Initiating and Responding to Price Change 1 The process of setting price Former process Now 1 The process of setting price 1.1.1 The position of the product 1.1.2 the Pricing Objective Under the circumstances, companies must firstly decide on target price for a product, then decide on its target cost and other marketing mix. Before selecting the pricing objectives, the firm must decide where to position its product on quality and price. For example if GM decides to produce a new sports car to compete with European sports cars