产业跟新教材竞争力分析解析(1)资料.pptVIP

INDUSTRY AND COMPETITIVE ANALYSIS “Analysis is the critical starting point of strategic thinking.” Chapter Outline Role of Situation Analysis in Strategy-Making Methods of Industry and Competitive Analysis Industry’s Dominant Economic Traits Industry’s Competitive Forces Drivers of Industry Change Competitive Positions of Rivals Competitive Moves of Rivals Key Success Factors Conclusions: Overall Industry Attractiveness Conducting an Industry and Competitive Analysis Good Situation Analysis Leads to Good Strategic Choices Question 1: What Are theIndustry’s Dominant Economi