德国汉新教材高公司进入中国市场策略项目建议书(1)资料.pptVIP

Nirma\interim-rpt Quelle: Achieving leadership in China detergent market– Project proposal –Henkel (China) Investment Co. Ltd. , Contents Page A. Fierce competition from international and domestic players has imposed 3 great challenge on Henkel B. To achieve turnaround, Henkel should adopt an aggressive expansion strategy 10 C. Roland Berger will help develop the appropriate strategy: project outline 12 D. Project organization and time frame 22 E. Value of the project 12 F. Roland Berger is a best partner of Henkel to exploit China detergent market: 12 selec