如何撰新教材写项目申请书资料.pptVIP

* Lab, Einstein Research is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors. How to make good decision Rist is to kow here the problem areas exist in the organization, and to identify as clearly and specifically as possible, the problems that need to be studied and resolved. Once the problem that needs attention is clearly defined, then stieps anc be taken to gather information analyze the data and determine the factors that are associated with the problem and solve it by taking the necessary corrective measures. * Applied research is to solve a current problem faced by the manager in the work setting, demanding a timely solution. Product not selling Basic research to generate a body of knowledge by trying to comprehend how certain problems that occur in organizations can be solved.inverstigate the factors that contribute to absenteeism as a matter of mere academic interest. * * * * * LOGO How to Write Academic Proposal Professor Yu Hongyan Sun Yat-Sen Business School, SYSU * 国家自然科学基金 以基础理论研究为主 强调创新与前沿 国家社会科学基金 以应用研究为主 强调解决现实问题 政治性与现实性强 教育部规划项目 倾向不明显 * Agenda 什么是研究？ 题目的确定 项目立项依据 项目研究内容、研究目标,以及拟解决的关键科学问题 研究方案及可行性分析 项目的特色与创新之处 研究计划及预期研究结果 工作基础 工作条件 申请人简介 * What is Research? 将社会资本转变为经济资本：口碑营销 Bernd Skiera和博士生历时3年合作完成的研究，对德国一家顶级银行的客户推荐计划进行了跟踪调查，该银行的客户每带来一位新客户，银行便为其支付25欧元的酬金。 三个问题 被推荐的客户为银行带来的利润比其他客户更高吗？ 被推荐的客户比其他客户留在银行的时间更长吗？ 被推荐的客户的“客户终身价值” 更高吗？ Matching theory * What is Research? 吃冰激凌，再吃蔬菜 在网上购物模式，看看消费者是否真的会在马上送货的情况下，更愿意选购“欲望型”食品 例如高热量的甜点和小吃，或在提前几天购买时，偏向选择“必需型”食品，例如水果和蔬菜。 研究发现，绝大多数情况下，从下订单到货物运到之间的时间越长，客户总体消费意愿降低，但订单中健康物品的比例却上升，例如新鲜蔬果而非垃圾食品。 “预订食品可能导致消费减少。 * What is Research? (cond’t) Research is simply the process of thoroughly studying and analysing the situational factors surrounding a problem in order to seek out solutions to it. Process Problem Situational factors Collect, Study and analysis Solutions Why do we do a research? * What is Research? (cond’t) What is theory? Theory i