商业伦理学课件第11章Company culture.ppt

Business Ethics Lecture 11: Company culture Overview Introduction to company culture Definition and characteristics Core value and business performance How to build a strong company culture Whistleblowing (告密) Case: Wal-Mart firing its whistleblowers Employees view: To blow the whistle or not? Employers view: Does the company need whistleblowers? What is company culture Shared values, beliefs, and expectations in a company. Written or unwritten, e.g., Code of Conduct vs. customs and norms Extrinsic (外在的) or intrinsic (内在的), e.g. Dressing code: formal - professional client-oriented culture, casual - relaxed autonomous environment Working hours: 9-to-5 - discipline obedience, flexible - emphasis on family tolerance Organizational structure, problem-solving process, promotion policies, mode of communication, etc. Stated vs. perceived, e.g., companys slogan vs. actual practices and feelings within the company. The cultural iceberg Why is company culture important Company culture: Shapes each employees personality. Influences employees choice in face of ethical dilemma. determines the companys performance even existence in the long term. Built to last James Collins and Jerry Porras (2004). Built to Last: Successful Habits of Visionary Companies. (中文译名：《基业长青》) Comparing some long-lasting leading companies with their competitors, e.g., Procter Gamble vs. Colgate, the Disneys vs. Columbia pictures, Ford vs. GM, etc. Finding: All leaders have a strong company culture and a clear core value (核心价值观). Core value: soul of the company The most important and long-lasting principles, which help the company avoid taking short-sighted actions due to the pressure of financial indicators. Different types of core values: commitment to customers, employees, products, innovation or risk management. Strongly linked to the companys objectives and widely recognized by its employees. How to build a strong company culture Leadership Defining and declaring the companys objectives by pu