云南大新教材学商旅学院-运营管理(1)资料.pptVIP

Operations Management运营管理 Operations ManagementIntroduction to Operations ManagementChapter 1 Outline WHAT IS OPERATIONS MANAGEMENT? THREE ORGANIZATIONAL FUNCTIONS WHY STUDY OM? OPERATIONS DESCISIONS WHAT OPERATIONS MANAGERS DO WHERE ARE THE OM JOBS? Outline - Continued THE HERITAGE OF OPERATIONS MANAGEMENT OPERATIONS IN THE SERVICE SECTOR Differences between Goods and Services Growth of Services EXCITING NEW TRENDS IN OPERATIONS MANAGEMENT Learning Objectives When you complete this chapter, you should be able to : Identify or Define: Operations Management (OM) What operations managers do Services Learning Objectives - Continued When you complete this chapter, you should be able to : Describe or Explain: A brief history of operations management Career opportunities in operations management The future of the discipline What Is Operations Management? Production is the creation of goods and services Operations management is the set of activities that creates value in the form of goods and services by transforming inputs into outputs Operations as a System Transformations Physical--manufacturing Locational--transportation Exchange--retailing Storage--warehousing Physiological--health care Informational--telecommunications Organizational Functions Essential functions: Operations –creates the product or service Marketing – generates demand, Gets customers Finance/accounting – tracks organizational performance, pays bills, Obtains funds and Tracks money Functions - Bank Organizational Charts Functions - Airline Organizational Charts Functions - Manufacturer Organizational Charts Identifying Critical Success Factors Why Study OM? OM is one of three major functions (marketing, finance, and operations) of any organization. We want (and need) to know how goods and services are produced. We want to understand what operations managers do. OM is such a costly part of an organization. Options for Increasing Contribution Ten Critical Decisions Service, product design Qual