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Rolex SA Rolex SA is a Swiss watch making manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and Business Week magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion (2003). HISTORY 1905Hans Wilsdorf and his brother-in-law Alfred Davis founded “Wilsdorf and Davis” in London. 1908 Wilsdorf registered the trademark Rolex and opened an office in Switzerland. 1914 Rolex watch was awarded a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers. 1919 Wilsdorf left England and moved the company to Switzerland where it was established as the Rolex Watch Company. The nameRolex It means absolutely nothing and is thought to have been inspired by George Eastman who in 1884 decided against naming his camera the Eastman 25 in favor of Kodak. Mr. Eastman is quoted as saying I knew a trade name must be short, vigorous, incapable of being misspelled to the extent that will destroy its identity, and, in order to satisfy the trademark laws, must mean nothing. INNOVATION 1926The first waterproof wristwatch Oyster“ 1931The first self-winding Rolex wristwatch 1945The first wristwatch with an automatically changing date on the dial 1953The first wristwatch case waterproof to 100 m 1954 The first wristwatch to show two time zones at once 1954The first watchmaker to earn chronometer certification for a wristwatch Price Rolex watches vary in price according to the model and the materials used. Rolex sells less expensive watches under the Tudor brand name, which was introduced by Rolex founder Hans Wilsdorf in 1946. The book Vintage Wristwatches by Antiques Roadshows Reyne Haines listed a price estimate of Rolex watches that ranged between $650 and $75,000, while listing Tudors between $250 and $9,000. Han