商务沟通英文原版第六章.pptxVIP

Chapter 6 Neutral and Positive MessagesOverview Neutral and positive messages typically are written in clear language using the direct organizational plan. Similarly, replies are written promptly and directly address all the questions asked and implied. The same approach is used for goodwill messages composed to express congratulations, appreciation, or sympathy. Social media response guidelines tell us whether and how to handle online comments. Companies should respond to highly positive comments. Learning ObjectivesCompose a neutral message.Respond to a neutral message.Compose a goodwill mes