浅谈服装展示设计.docVIP

****本科毕业论文 [浅谈服装展示设计] 学生姓名： 叶慧 学生学号： 院（系）： 艺术学院 年级专业： 指导教师： 二〇 年 月 摘 要 当前，我国服装市场上品牌林立，竞争激烈，商战正酣，服装企业无一不感到巨大压力和挑战并且当前商品营销都十分注重自我品牌的塑造和推广，作为感性的服装行业更是呼唤理论，寻求创新，更应进行推行视觉攻势。本文便以展示设计在服装营销中占有不可忽视的效力出发浅谈服装展示设计。主要从视觉陈列中心、视觉心理的选择性、视觉心理的连续性的角度出发，结合服装产品陈列与空间布局中的一些基本原理与方法（橱窗设计、店面布局、展示架的应用、壁面展示、模特儿的展示、选择POP的位置、照明灯光的运用、装饰物品的具体设计与摆设等），以及不同空间关系的特点与空间布局的一些基本原则进行论述。 关键词：视觉营销，卖场空间，陈列设计 ABSTRACT At present, the brand stands in great numbers on the market of clothes of our country, the competition is fierce, the commercial struggle is exactly to hearts content, clothes enterprise feel enormous pressure all and challenge and goods marketing pay great attention to self- moulding and popularization of brand at present, clothes trade in perception call theory , seek innovation , should pursue the visual offensive even more especially. In order to show , design effect cant ignored to occupy set out shallow to discuss dress show and design among clothes marketing this text. Display centre , visual alternative , visual view of continuity of psychology of psychology set out from vision mainly, combine clothes products display with space some basic principles and methods of overall arrangement (The show window is designed, overall arrangement the shop, show application , show of cliff side , the models show , position , application of lighting light , concrete design of ornamental article of choice POP of the shelf and furnishing ,etc.), and the characteristic of different spatial relationship and some basic principles of the space overall arrangement are described . Keywords Visual marketing, the space of sales field, display and design?  目 录 摘要………………………………………………………………………………………………Ⅰ ABSTRACT………………………………………………………………………………………Ⅱ 绪论…………………………………………………………………………………………………1P 一、视觉形象的魅力……………………………………………………………………………1P 二、卖场空间布局原则具体布局………………………………………………………………2P （一）卖场空间………………………………………………………