英文10-垄断竞争资料.pptVIP

Advertising Critics of advertising argue that firms advertise in order to manipulate people’s tastes. They also argue that it impedes (阻碍) competition by implying that products are more different than they truly are. Advertising Defenders argue that advertising provides information to consumers They also argue that advertising increases competition by offering a greater variety of products and prices. The willingness of a firm to spend advertising dollars can be a signal to consumers about the quality of the product being offered. Brand Names Critics argue that brand names cause consumers to