关于大福源和沃尔玛的调查报告文章讲解材料.docVIP

1 吉 林 农 业 科 技 学 院 ? 调 研 报 告 ? 报告题目：关于大福源和沃尔玛的调查报告 学生姓名：赵雪乔 专业年级：11级英语一班 报告成绩：?????????? 评阅教师：?????????? 2013年????1?1 月????13? 日 On Da Fu Yuan and Wal-Mart survey report Abstract In recent years, with the development of the society, more and more supermarkets appeared. Da Fu Yuan and Wal-Mart become all most everyone’s choice for shopping in Jilin. The two supermarkets how to attract so many customers? What are their advantages? With such problems, I do the survey. Keyword: Da Fu Yuan, Wal-Mart, survey. Content TOC \o 1-3 \h \u 16359 Abstract 2 22534 Content 3 2191 Chapter 1 Purpose of Survey 4 18865 Chapter 2 Process of Survey 5 28026 2.1 Time of survey 5 18039 2.2 Method of survey 5 10805 2.3 place of survey 5 7626 Chapter3 Data and analysis of Survey 6 22042 10422 Conclusion 7 3817 Appendix 8 Chapter 1 Purpose of Survey In order to know Da Fu Yuan and Wal-Mart how to attract customers and what are their advantages in Jilin. Chapter2 process of Survey 2.1 Time of survey On November, 4th to November 8th, 2013 2.2 Method of survey Method of survey is field survey and random interview. 2.3 place of survey at the railway station and He Nan Street. Chapter 3 Data and analysis of Survey There are 50 people in random interview at Jilin railway station and He Nan Street. 23 people often go shopping in Da Fu Yuan , 20 people go to Wal-Mart, 7 people go to other supermarket. In the 7 people, 4 person’s home far away from Da Fu Yuan and Wal-Mart. There is 86% people go shopping in Da Fu Yuan and Wal-Mart. Why people often go there? Most of them think that Da Fu Yuan and Wal-Mart have cheaper goods, elegant environment, good service attitude. Da Fu Yuan has membership and the national reliance signed KFC. There are there main management methods. First is elegant shopping environment；second is embody the characteristics of food hygiene; third is the humanistic stores move line design. Wal-Mart also has membership, there are three main m