合资企业文化冲突与企业文化重构.docVIP

要 ABSTRACT 东北财经大学 硕士学位论文 合资企业文化冲突与企业文化重构 姓名：王东旭 申请学位级别：硕士 专业：马克思主义理论与思想政治教育 导教师：谭英华的乃至政治的活动，都受这一核心的支配?重构企业文化，是在认识企业文化 差异、控制文化冲突的基础上来实现企业文化的沟通、融合与协同发展，即使 不同形态的企业文化在保持相对独立的前提下，相互配合、相互协调、和谐共 存，从而使合资企业文化冲突控制在合理范围之内，以充分利用企业文化多元 化的优势，构建新型的企业文化，从而避免文化多元化的劣势，降低管理成本， 提高企业的绩效，促进企业的发展！ 关键词：合资企业，文化差异，文化冲突，企业文化重构 ABSTRACT and cultural globalization deepens, the joint venture has a fast development However, due to internal coiporate culture between members, the managers from different countries will have some contradictions and conflicts of varying degrees in business target market selection, management methods, and style of doing things, such as basic issues, v^ch often results in the failure of joint venture, Europe and the United States stress the rule of law, the Japanese weigh national policy and the Chinese emphasize favors. Different cultural background and philosophy of life is reflected in the joint venture enterprises. The difference of culture makes the cultural conflict in joint venture more apparent. Canadian Professor Kaolins study finds that in all of the joint venture, the failure rate is about 30% -40%, among which, only about 30% of the economic cooperation failures are due to technical, financial or strategic problems, but about 70% of the failures are caused by failure of Cultural commumcation. Therefore, in a sense, the cultural construction determines the success or failure of the joint venture operation, which that the joint ventures must foster common values in cross-cultural order to agglomerate the members from different cultural background and implement the business strategy. During business process Joint venture needs to correctly understand the root of cultural conflict, its performance and the relationship between organizational efficiency and conflict. It is necessary to limit destructive conflict, while promoting constructive conflict, or in other words, to maintain corporate culture conflict within a reasonable degree so as to enhance th