北京地区燕京广告评价研究方案.docxVIP

Plan for the Yanjing Beer AEvaluation InBeij demo de To find out the acceptance degree of Yanjing Bear advertisement text and example video tape, and the effects of Yanjing Beer advertisement in Beijing, Bothwitz consulting cooperation MRD wants to cany out the research ? Purpose To find out the comprehension to the advertisement9 s emphasis? To find out the acceptance demo demo demo demo dem. To find out the trust degree to the advertisement. To appraise the effect of the advertisement. To find out the favorite degree about the figure, www.wordT demo demo demo demo demo demo demo demo . To find out the memory degree and emphasis of the advertisement. To find out the favorable and unfavorable aspects. To find out the comprehensio demo demo demo demo de.o valuation Advertisement text/ Advertisement examplevideo tapetest Purp www?woFdFecovery?com demo demo To find out consumers acceptance degree for the advertisement text / advertisement example video tape To find out consumers opinions and improving suggestions for the advertisement text / advertisement example video tape To find out consumers emotions and feelings reaction t demo demo demo demo demo demo demo demo demo demo Method: Qualitative research Execution form: Focus Group Discussion will be mainly adopted, at the same time, laboratory experiment test for the advertisement example videotape is used. ■一 FGD: each group consists of 8 to 10 people, the nu demo demo demo demo demo demo demo demo demo demo dem. (CEN)for the advertisement effects Purpose: Evaluating the effects of advertisement example videotapefor Yanjing Beer form: laboratory exp w w w ? wonkeco very .com demo demo demo demo demo demo demo demo demo de :800. method:Center Location Sampling: find a room at a golden street, test the advertisement example videotape among the consumers. co demo d Coverage area Recognizing degree Comparing the acceptance of the brand, products type, company image, influencing power and purchasing