工商本论文模板.doc

东北财经大学本科毕业论文 仪征化纤股份有限公司发展战略建议 作 者： 刘 建 国 院 系： 省直属学院 专 业： 工商管理 年 级： 2002 年秋 学 号： 021000333 指导教师： 张 光 灿 答辩日期： 成 绩： 内容提要 随着我国聚酯技术实现国产化、资本市场对内外资全面开放，世界聚酯产业重心正逐渐向我国转移，国际大公司加快了向我国市场渗透，独资合资企业日渐增多，国内民营企业在完成资本积累后，利用技术和资金壁垒消除带来的契机，大举进入聚酯行业，目前已形成国有、民营、外企多元发展的完全竞争格局。 仪征化纤股份有限公司是我国最大的化纤原料生产基地，目前正面临市场份额下降、效益不断下滑、科技创新能力不够、机制和体制不适应完全竞争的市场格局等一系列问题，行业领导者地位受到挑战，企业该如何应对？ 本文通过对其所处聚酯行业的宏观环境、产业环境等进行分析，同时分析企业所面临的机遇和挑战、具有的优势和劣势，指出企业应实施集中化低成本战略。并提出了加快原料配套、发展优势产品；加快企业创新，调整产品结构；加快内部机制和体制改革，增强综合竞争力等建议，以使仪征化纤股份公司继续保持国内领先、国际一流的市场地位。 关键词：仪征化纤 发展 战略 建议 Abstract Because of China gradually being the world polyester industry center, the international companies establish the individual proprietorship or joint venture enterprises in China, and then the domestic private enterprises are distinctly joining the polyester industry after they have a lot of funds. Today the polyester industry is becoming the complete competition trade among the state-owned companies, the private enterprises and the foreign companies. As the biggest fiber material base in our country, YiZheng chemical fiber company (YCFC) are facing many problems: market sum descending, benefit continuously dropping, technology creative ability being not enough, mechanism being not well in response to the market competition est. What do for it? This article point out YCFC should take the low cost strategy according to analyzing the company environment, facing the opportunities and challenges, having advantages and disadvantages. At the same time, the author suggests that YCFC should develop the advantage product, quicken the enterprise creative and mechanism reform, adjust the product structure, and strengthen the competition ability etc. If it makes successes, YCFC will be kept continuously in the domestic lead and international top-grade position. Key words: YCFC Development Strategy Suggest 目 录 TOC \o 1-3 \h \z \u 一、企业基本情况 １ （一）发展历程 １ （二）主要业务和产品 １ （三）公司面临的问题 １