高中英语知识B9U5 using language ---listening speaking and writing.pptVIP

Book9 Unit5 Inside advertising Listening Speaking Writing Step1. Leading in Can you name some famous ads you know? Step2. Brain storming 1. Can you tell the purpose of advertising? 2. Can you protect yourself from the dishonest advertising? superstar clothing stores run out singing wide and narrow save money uncomfortable dial the operator latest fashion litres of water Listen to the three radio advertisements. Tick the words and expressions you hear. Step3. 1st listening Listening tips: 1. guess before listening 2. only to listen to the words listed below Step4. 2nd Listening 1). What was each advertisement promoting? 2). What is the purpose of the advertisement? 3). Which people are the main target? 4). What is the advertisement appealing to? Listening tips: 1. understand all the alternatives; 2. listen with aims; 3. check answers and discuss the incorrect answers 1. What was each advertisement promoting? Advertisement 1: Superstar shoes and boots Advertisement 2: The importance of saving water Advertisement 3: Star FM radio station Step4. 2nd listening 2. What is the purpose of the advertisement? A. To inform people about something new. B. To sell something. C. To persuade people to do something. D. To tell people where to get more information. Ad 3 Ad 1 Ad 1-3 Ad 2-3 3. Which people are the main target? A. Young women. B. Mature men and women. C. Families. Ad 1 Ad 2-3 Ad 2 4. What is the advertisement appealing to? A. A desire to do the right thing. B. A desire to be comfortable. C. An interest in classical music. D. A wish to be in fashion. Ad 2 Ad 1 Ad 3 Ad 1 Step5. 3rd listening Humour in ads And if you stop singing in the shower, you won’t be in there so long . Besides, your singing’s terrible! Step6. Summary for listening 1. target the main people 2. the purpose of