毕业论文网络营销和博客营销.docVIP

小型陶瓷企业的网络营销和博客营销 摘要 网络是当今仅次于电视、平面广告的第三大媒体，特别是在当今这个互联网快速发展的今天，现在有越来越多的人在利用互联网在寻找自己所需要的信息、产品或服务,如果没有网络营销那么将会失去很大的市场。因为网络营销可以不分时间、地域、空间的推广品牌；可以让客户第一时间找到企业；可以帮助企业低成本的获取更多的精准客户。 小型陶瓷企业作为中国传统企业，传统的营销模式，在当今的市场经济下，生存状况堪忧，想获得长远发展，要想在激烈的营销竞争中立于不败之地，必须树立现代的市场营销观念，探索适用于自身的营销策略，实行网络营销，并且利用网络营销的优势来提高其竞争力。 关键词：小型陶瓷企业；网络营销目标；网络营销策略；博客营销 The Marketing Strategy and Blog Marketing of the Small Size Ceramic Manufacturer ABSTRACT Internet is the third largest media following TV and print advertisement, especially in nowadays when internet develops in an amazing speed. More and more people use internet to search for the information, the products or the service they needed. Without internet, a potential market will be lost in terms of internet marketing because it can promote brands without the restraining of time and place, what’s more, customers can find the companies they are interested in as soon as possible, last but not the least, the companies can get a lot of potential customer sources at a low cost. As a traditional ceramic enterprise with a traditional marketing mode, small size ceramic manufacturer, is a bit hard under present market economy. Therefore, in order to maintain a longer and further development and to survive in fierce competitions of marketing, a modern marketing concept should be set, a tailored marketing strategy fitting for oneself must be found out, and the application of internet marketing can be realized, with the advantages of internet marketing an increasing of competitiveness can be gained. Key words: Small Size ceramic Manufacturer；Targets of Internet Marketing； Marketing Strategy, Blog Marketing 目 录 TOC \o 1-3 \h \z \u 一、引 言 1 （一）写作背景 1 （二）写作意义 1 二、陶瓷企业的现状和远景 2 （一）中国陶瓷企业的现状 2 （二）小型陶瓷企业面临的困境和机遇 2 三、企业的网络营销目标 3 （一） 市场拓展 3 1、了解潜在顾客，通过问卷调查潜在顾客的情况 3 2、通过其他媒介支持网络营销 4 3、邀请潜在顾客参加研讨班和产品展示会 4 （二） 明确销售方向 4 1、向合适的市场销售适合的产品 4 2、销售不适合普通商品目录的产品 4 3、迅速便捷地发送即时的价格调整信息、减价信息、新产品信息 4 4、产品和价格测试 5 5、利用网络促进企业间的交易 5