第八单元促销.pptVIP

Unit 8 Sales Promotion 促销 * * Learning Objectives of Unit 8 How to write an attractive sales letter； Useful expressions. * * What is the key to sales promotion? * * * * * * * * * * * * Sales Promotion Letters : The train of thought? 写作思路？ Content + Structure How to attract and convince prospective customers with a sales promotion letter? * * Arouse interest. Create desire. Carry conviction. Induce action. I C D A Functions of Sales Promotion: * *  Sample Letter Structure: 1. Point out the needs customers may have 2. Introduce the product which they may need 3. Prove effectiveness or advantages of the product 3. Ask for action * * How to attract potential buyers at the very beginning? 1. 你试过电脑控制的扬声器提供的双语服务吗？ Have you ever tried getting a bilingual service from a computerized speaker? 2. 你想参加周末旅行，走出城市的喧闹，步入郊外的宁静吗？ Do you want to escape city noises and enjoy the peace of outskirts with a weekend trip? Need! * * How to begin: 根据市场调研，某时装公司计划推出一系列专门针对刚毕业准备找工作的大学生设计的休闲正装（business casual）。你能为这样的推销邮件写出一句有吸引力的开头吗？Have a try! * * Zhejiang Sunshine Cashmere Co. Ltd. is a modern cashmere garment company. The company has become a professional cashmere producer in the high competitive cashmere garments markets. The company’s policy is “To build a bright tomorrow with top quality”. We are strong at designing and developing. We have a valuable experts’ team engaging in designing the most fashionable colors and styles. Also we have very strict quality control system supervising all over the production lines. Our styles include T-shirt, pullover, outwear, underwear, skirt set, pants set, scarf and shawl etc. in pure cashmere and in mulberry silk and other pure natural super material as well. Its simple but noble, calm and confident style of our latest winter clothing stands for the best choice of those consumers who have good cultivation and fashion taste. We sincerely invite interested parties to contact us for further information