外贸企业如何利用网络开发新客户修改.docVIP

外贸企业如何利用网络开发新客户 摘 要 步入21世纪，随着科技和互联网技术以及经济全球化和区域经济一体化的发展，我国的外贸企业在国际贸易中将面临更多的机会,也将遇到来自全球众多竞争者更加激烈的竞争。在机遇和挑战共存的国际市场环境中,我国外贸企业如何能充分利用互联网技术,运用网络营销的手段去开拓国际市场,开发新客户，从而取得更好的发展是目前我国外贸企业所面临的一个问题。因此，研究外贸企业如何利用网络开发新客户有着重要的意义。本文主要介绍了我国外贸企业的发展现状以及分析研究我国外贸企业利用网络开发客户的必要性。并进一步结合当下互联网技术和电子商务发展的现状,详细阐述了我国外贸企业利用网络开发新客户的几种方法。这对我国外贸企业在新时期进行国际贸易时有一定的启示和参考作用。 关键词：外贸企业；网络；发展；客户 abstract 　　Entered in twenty-first Century, along with the science and technology and the Internet technology and the economic globalization and integration of regional economy development, our countrys foreign trade enterprises are facing more opportunities in international trade, will also suffer from many global competitors more intense competition. In the opportunities and challenges coexist in the international market environment, the enterprises in our country such as to make full use of the Internet technology, the use of network marketing means to expand the market, will achieve better development. Therefore, there is important significance to study how foreign trade enterprises use network to develop new customers. This paper mainly introduced the influence of Chinas foreign trade enterprises and network on international trade, analyses the necessity of developing new customer network by foreign trade enterprises. The current situation of the development of the Internet technology and e-commerce combined with further, elaborated on Chinas foreign trade enterprises to use several methods to develop the new customer network. This on Chinas foreign trade enterprises in international trade in the new period has certain enlightenment and reference. Keywords: Foreign trade enterprises；Network；Development；Customer 目 录 TOC \o 1-3 \h \z \u 25171 摘 要 I 29923 abstract I 236 1 前言 4 11089 2 外贸企业利用网络开发外贸新客户概述 4 13204 2.1外贸企业的界定 4 27561 2.2外贸企业利用网络开发新客户的必要性 4 23355 2.2.1 增加业务机会 4 26053 2.2.2 提高营销效率 5 6233 2.2.3 加强客户管理 5 12337 2.2.4 增强竞争实力 6 10076 3 用网络开发外贸新客户的常用方法 6 23925 3.1搜索引擎 7 8525 3.1.1收