新航展望-市场营销原理.pptxVIP

《市场营销原理》 - 课程作业 期限：7周 截止日期/时间：11 Sept 2015, 6 pm 案例研究与分析: 新加坡航空集团 (SIA) 新航展望- Mar’2015;“新加坡空姐”;Source: Centre for Asia?Pacific Aviation?and?Innovata SIA, the?worlds second biggest carrier by market capitalisation, recorded a 1.0% year-on-year decline in systemwide passenger carriage (RPKs) in Feb-2011, while capacity (measured in ASKs) grew by 5.4%. As a result, passenger load factor (PLF) declined by 4.8 percentage points to 75.1%.;Source: OAC Online-22.9.2008;Rank;International Airports At perennial winner Changi Airport, in Singapore, the new Terminal 3 opened earlier this year; it handles