广告策略--广告概述(ppt41).pptVIP

广告策略 ADVERTISING STRATEGY 每个客户与代理商都希望广告是能令人振奋的； Every client and agency expects an advertising strategy that informs and inspires. 代理商希望广告的策略具有连结品牌与消费者的关联性。 The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer. 广告策略 ADVERTISING STRATEGY 我们 (客户服务与创意人员一起工作）必须提供一个是观众心声的卖点。 We（Client Service working with the Creative ) must provide a leverageable insight about that relationship. 如果我们要创作出一个能推动客户销售的广告，我们必须明确广告在复杂的市场竞争中被运用的角色。 If we are to creative advertising that will move the client’s business forward, we must pinpoint the role of adve