商务沟通总结5.docVIP

选择题 1.Internal audiences: are other people in the same organization (subordinates, superiors, peers) 2.External audiences: are people outside (organization: customers, suppliers, distributors, unions, stockholders, potential employees, trade associations, special interest groups, government agencies, the press, and the general public). 3.Costs of poor communication (1) Wasted Time (2) Wasted Efforts (3) Lost Goodwill (4) Legal Problems 4.Benefits of Improving Communication (1)Save time (2) Make your efforts more effective (3) Communicate your points more clearly (4) Build goodwill 5. Solve business communication problems (1)Gather Knowledge and Brainstorm Solutions. (头脑风暴) (2)Answer the Five Questions for Analysis. (3) Organize Your Information to Fit Your Audiences, Your Purposes, and the Situation. (4) Make Your Document Visually Inviting. （5）Revise Your Draft to Create a Friendly, Businesslike, Positive Style. （6）Edit Your Draft for Standard English; Double-Check Names and Numbers. （7）Use the Response You Get to Plan Future Messages. 6.Gatekeeper audience: (1) stop (2) Controls (3) supervisor (4) higher（5）exist outside 7.Primary audience: (1) accept your recommendations or acts on the basis (2) ust reach 8.Secondary audience: (1) comment (2) implement (3) lawyers (4) evidence 9.Auxiliary audience: (1) encounter(2) read-only 10. Extraversion-introversion: Measuring how individuals prefer to focus their attention and get energy; Extraverted types are energized by interacting with other people Introverted types get their energy from being alone. 11. Sensing- Intuition: Measures the way an individual prefers to take in information; Sensing types gather information through their senses, preferring what is real and tangible. Intuitive types prefer to gather information by looking at the big picture, focusing on the relationships and connections between fact 12. Thinking- Feeling: Measures the way an individual makes decisions. Thinking types pref