牛津译林版高中课程英语模块4Unit1 Project.pptVIP

Unit 1 Advertising Project Developing an ad campaign 美滋美味 ！ 肯德基！ KFC Lead-in Step One: Comprehension 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including posters newspapers, magazines, radio and television. 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience? 4. What is the subject of t