大学商务英语综合教程unit课件.pptVIP

大学商务英语综合教程unit 1;Objectives:;Arrangement of the teaching process ;Grade Evaluation;;Think out as many words, phrases or expressions as possible about business from the event of Toyota’s recalls. What is Toyota? Company/firm/enterprise Brand Product Market ;People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate 集团企业，CEO, manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank; Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer. ;What is Business?;; The outline of the course;Finance ( banking / foreign exchange) Business Environment (economic /political/ legal/ socio-cultural/ technological/ financial/ information/ internal) Accounting (tax) IT/ EC/ Logistics Business Law/ International trade International Business ( modes/ globalization/Internationalization/ GATT/WTO/ level of economic integration / The triad/ outside the triad/ ;Chapter 1 Business and economy ;Economics ;Two fields of economics ;Microeconomics微观经济学(Price theory);Macroeconomics宏观经济学;History of economic thought;Mercantilism:;The classical school;The major principles:;Adam Smith and Wealth of Nations;Thomas Robert Malthus and An Essay on the Principle of Population(人口原理）;David Ricardo and Principles of Political Economy and Taxation《政治经济学及赋税原理》 ;;Comparative advantage and absolute advantage ;;Marxism;Reports analyses ;Economics sectors ;Primary sector;Secondary sector;Tertiary sector;Sectors divided by ownership;public sector ;private sector;voluntary sector;business sector;Forms of Business Ownership ;Business organization and structure;Sole proprietorship ;Partnership ;Corporation