东风风神s30营销策划书111资料.docVIP

PAGE PAGE 41 2010年“东风风神杯”湖北大学生营销策划挑战赛 目录 国内汽车市场分析······························· 1.2008年汽车市场分析 2.2009年汽车市场分析···················· 3国内汽车市场前景························· 东风风神S30品牌分析··························· 市场定位分析····································· SWOT分析 （一）S—优势 1五大设计准则打造中级车典范············· 1.1外型··················· 1.2操控························ 1.3动力································· 1.4安全······················· 1.5内饰······························ 2价格优势················ 2.1低价上市··················· 2.1“0首付”贷款················· 3服务优势····················· 结语··················