战略经济学(三).pptVIP

Horizontal Boundaries Horizontal boundaries: How big a market does a firm serve? In some industries a few large firms dominate the market (Commercial aircraft manufacture) In others, smaller firms are the norm (Apparel design, 埃森哲) Horizontal Boundaries There are several industries where large firms and small firms co-exist (Software, Beer, Banks, Insurance companies) What determines the horizontal boundaries of firms? 为什么一些行业大企业占主导地位，而另一些行业小企业占据主导地位 是不是企业越大越好 How should a firm optimally choose its horizontal boundaries? Determinants of Horizontal Boundaries Economies of scale Declining aver