_家电下乡_的影响因素及其运行机制研究.pdfVIP

(), 2010, 13(5) : 66- 69 Journal of Fujian Agriculture and Forestry niversity (Philosophy and Social Sciences) 家电下乡 的影响因素及其运行机制研究 吴飞 美 (, 350108) [] 家电下乡 政策实施以来,家电的销售量出现持续上升的趋势, 对区域经济的拉 作用日益增强但受市场压 力 三农 问题消费观念政府政策等因素的影响, 我国 家电下乡 政策的实施面临诸多困境因此,应该建立以政府主 导企业推广和农民带 的运行机制, 进一步发挥 家电下乡 政策的战略作用 [] 家电下乡; 农村消费市场;扩大内需; 经济增长 [] F713. 582 [] A [] 2010) In fluence fa cto rs and operating m echan ism of the hom e app lian ces to the coun tryside W Feimei (M anag emen tD ep ar tm ent, M inj iang Un iv er sity, F uzhou, F uj ian 350108, Ch ina ) A bstrac t: Since the policy of the home appliances to the countryside has been mi plemented, the sales of home appliances have a tendency to be on an increase, which plays the increasing role in driving the development of the regionaleconomy. However, ow ing to the factors such asmarket pressure, issue of agriculture, countryside and farmers , consumption conception, and government poli cies, ithasmany difficulties to mi plement the home appliances to the countryside . Therefore, the operating mechanism w ith govern ment leading, enterprise popularization and farmers driving has to be established so as to further play a strategic role of the home appliances to the countryside . K ey w ord s: the home appliances to the countryside ; consumermarkets in rural areas; expand domestic demand; econom ic growth , 7- 11 300 [3] , 2007 12 , 12 590 , , , , 1500 () 3 , , 13%2009 2 1, [ 1] 880550300 , , 8 ,, , , , , , () , , ,