《论福建坦洋工夫红茶的发展》【毕业设计论文】.docVIP

PAGE 精品 论福建坦洋工夫红茶的发展 摘 要 随着企业的不断兴起和蓬勃发展，企业的竞争日益趋于白热化，如何在竞争中取于不败之地，特别是面对当前国际金融危机的冲击，品牌的发展更要从注重规模效益向注重质量效益的转变，实施品牌战略，打造品牌经济，走品牌强区之路。一个世纪前，一个威慑世界的百年红茶老字号——“坦洋工夫”红茶，以高贵品质征服英伦三岛，与贵州茅台酒同夺巴拿马国际博览会金奖，跻身国际名茶之列。但后来，它却盛极而衰，给世人留下了一个巨大的惊叹和难解的遗憾。一个世纪后，在政府的扶持下，“坦洋工夫”红茶重新绽放生机，借助海西建设和即将开幕的第三届海峡两岸茶博会东风，复兴的浪潮，已经挟着雷霆之势席卷而来。面对企业的品牌效益问题，政府组织相关部门对这些问题进行分析，并采取了一系列的策略来应对，包括强化科学发展意识，调整产业布局，优化产业结构。通过这一系列措施，相信“坦洋工夫”红茶一定会再上新的台阶。 本篇论文共分为四个部分。第一部分介绍了课题的研究背景及目的、国内外研究状况、研究方法、研究内容及创新；第二部分主要介绍“坦洋工夫”红茶的简介及特点；第三部分是分析“坦洋工夫”红茶的发展优势与在发展中存在的问题；第四部分是分析“坦洋工夫”红茶发展的发展思路与对策。 关键词：坦洋工夫红茶，品牌效应，发展对策 Fujian Tanzanian foreign efforts of the development of black tea Author：huang Ying Tutor：Jiao Pingshun Abstract As enterprises continue to rise and flourish, business competition is heating up, how to take on the undefeated in the competition, especially in the face of the current international financial crisis, but also from the development of the brand to focus on economies of scalefocus on quality and efficiency of the transformation, the implementation of brand strategy, brand economy and take the road of brand strength areas.A century ago, a deterrent to the world a hundred years old tea Tanzanian foreign efforts to conquer the British Isles noble quality, and Guizhou Maotai won the Panama International Fair gold medal with one of the world tea as well.But then, it has the boom-bust, to the world left a great wonder and obscure regret.A century later, the governments support, Tan foreign efforts to re-bloom to life, with the forthcoming opening of Hercynian third building and Tea Expo east across the Taiwan Strait, the wave of revival, the trend has been buttressed by Thunder swept come.Brand benefit issues facing enterprises, government organizations, the relevant departments to analyze these issues and take a series of strategies to deal with, including strengthening the scientific development o