《论我国餐饮业的低碳化发展》【毕业设计论文】.docVIP

山西财经大学毕业论文（设计） PAGE II 目 录 TOC \o 1-2 \u 摘 要 I Abstract: III 一、我国餐饮行业的现状 1 二、低碳餐饮概述 3 （一）低碳餐饮的内涵 3 （二）低碳餐饮的发展趋势 4 三、案例分析 4 （一）运城美食园运营现状 4 （二）企业低碳化运营状况评析 5 (三)推进餐饮业低碳化运营建议…… 7 （四）市场细分与市场定位 9 四、总结 10 参考文献 11 致 谢 13 山西财经大学毕业论文（设计） PAGE III 浅析餐饮业低碳化的发展趋势 ——以运城美食园为例 摘 要：随着经济迅速发展，人们生活水平的提高，“低碳”一词逐渐得到重视。近年来，随着全球温室效应的逐渐加剧，“低碳经济”的概念已经越来越被人们所重视，各个行业都在以开发“低碳、 环保”的产品作为企业的发展目标。服务行业也存在着很多与环保相关的问题，以 餐饮业为例， 一次性餐具回收、餐厨垃圾和食用野生动物等都是关系到行业服务质量与变革的大问题，这说明只有做到环保管理，才能真正达到“低碳”的标准。所以，低碳餐饮的实施,从节能减排的角度上说,是餐饮企业承担社会责任的体现;从餐饮企业利润考虑,是降低能耗,控制餐饮成本的有效方法;从科学消费的意义上看,是倡导低碳饮食、引导理性餐饮消费的有力措施。低碳餐饮的经营管理需要树立起低碳经营管理理念、引导低碳消费、使用低碳技术、实施低碳餐饮营销以及建立低碳餐饮的评价体系。 关键词：低碳餐饮；战略管理；营销组合策略 Analysis of development trend of catering industry of low carbonization —— Taking Yuncheng food garden as an example Abstract: Along with the rapid development of economy, the improvement of peoples living standard, the word low carbon gradually attention. In recent years, as global warming intensifies, low carbon economy concept has been more and more attention by the people, all industries are in the development of low carbon, environmental protection products as the goal of development of the enterprise. Service industry also has many environmental problems, in the food industry as an example, disposable tableware, kitchen waste recycling and edible wild animal are related to the service quality and the transformation of the problem, it indicates that only to environmental management, can we truly achieve low carbon standard. Therefore, the implementation of low-carbon and energy-saving emission reduction, from the point of view, is the embodiment of catering enterprises to undertake the social responsibility; considered from the catering enterprises profit, is to reduce energy consumption, effective method to control food costs; from the scientific consumption sense, is a powerful method to advocate low carbon diet, and gui