你不可不知的行销概念概要资料.pptVIP

你不可不知道的13个行销入门概念The 13 Basic Marketing Concepts that you should know Prepared by: Jean Lin Prepared Date: March 1999 行销的定义Definition of Marketing 教科书上的定义: “ 行销是一种兼具社会性和管理性的过程 :在其中，个和团体藉由创造和交换产品 / 劳务，而获得需要及欲望的满足 ” Marketing is a social and managerial process by which individuals and groups obtain what they need and want, through creating and exchanging product and values with others. ~ Philips Kotler ~ 行销发生的过程How Marketing emerges 行销发生的过程： 行销的管理Critical Element in Marketing Management 在行销发生的过程中，下列元素必须被管理： 因此，行销人员在过去最常提到的概念4P-The most often quoted concept in t