《论土地林地的综合立体开发---以栗树林地为例》-毕业设计（论文）.docVIP

PAGE w w 北京大学 毕业论文 题目 论土地林地的综合立体开发以栗树林地为例 院 （系） 北大应用文理学院 专 业 市场营销2008 学生姓名 成 绩 指导教师 年 月 w 内容摘要： 随着社会的不断发展，社会对农业的需求和要求也有了新的变化，从过去的数量逐渐在向质量转变，我国农业进入了新的发展阶段，农业生产与农村经济结构调整优化，增加农民收入的同时还要追求绿色环保的可持续性发展。农业科技应用更加广泛，土地资源利用更合理化。但目前我国农业也存在着很多问题和矛盾，需要有效的解决产量与品质，增产与增收之间的关系，科技合理的利用开发土地资源，才能有利于我国农业的健康发展。同时农业产业结构由原来的粗放型也逐渐在向集约型经营转变，农业营销在农产品中的作用和重要性都尤为重要。 本文通过分析我国农业现状，以栗树林地为例，对土地综合利用开发和特色产品营销进行探讨分析，运用所学的营销知识对土地开发利用和农业营销提出意见和建议。 关键词： 农业营销 农产品营销 栗树林地 灰树花 Abstract With the rural economic development, local governments and township enterprises more attention to local agricultural marketing and brand development. With Development of specialized agriculture to follow the world trend of agricultural development and enhance the competitiveness of agriculture an important choice. How big agricultural country and strengthen agriculture as an agricultural power, is to carefully study and consider. The implementation of brand marketing strategy of agriculture, agricultural innovation by brand, increase market competitiveness of agricultural products. At the same time increasing farmers income and government revenue and achieve win-win situation. By analyzing the present situation of agricultural products marketing, know theres some advantages and disadvantages of the disadvantages. Agricultural development at the same time the emergence of new trends and a number of different features. On agricultural products with local characteristics of marketing strategy and marketing strategy analysis, using the schools marketing knowledge and marketing strategies on the marketing of agricultural products to make some comments and suggestions to solve the problem. Key words: Characteristics of agricultural products. Trends. Marketing Strategy. Solution 目　　录 TOC \o 1-3 \h \z \u 一、导论 5 （一）选题背景 5 （二）选题目的和意义 5 （三）论文的思路和结构安排 5 二、栗树种植现状及灰树花概况 6 （一）栗树林地简介 6 1．栗树及栗