新编剑桥商务英语Unit-4.pptVIP

Module 4 Vocabulary: Types of advertising mailshots TV commercials word of mouth brochures, Sample newspaper adverts banners spam Types of advertising Listening: Advertising on the web 1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? Speaking: A short presentation Work in pairs. Each of you has one minute to prepare a short presentation on one of the following topics. You can use the following expressions to give ti