简答题(请按顺序作答,本大题有9小题,每小题10分至15分,共108分).docVIP

PAGE 管理會計EMBA 期末考試 PAGE 1 (共2頁) EMBA EMBA管理會計期末考試 950115 PAGE ) 簡答題（請按順序作答，本大題有9小題，每小題10分至15分，共108分） 1. Blue Ocean Strategy: Value Curve Please explain what a Value Curve is based on Blue Ocean Strategy (Hint: what elements are on the X axis and Y axis and value for whom?) Please draw a value curve for the company you work for. Based on the existing value curve, please state what elements you think could be eliminated, raised, reduced, or created to create a blue ocean strategy for your company. Draw a new value curve based on your suggestions. （本題10分） 2. Michael Porter 在策略學(Strategy)