9.国际企业的全球运营管理.PDF

9. 国际企业的全球运营管理 Case: Competitive advantage at Dell  国际生产的战略选择 全球供应战略  国际制造 技术选择和转移 质量控制 其他 Case: Competitive advantage at Dell  Dells business model based on direct selling of customized product at low prices  Location advantages (Brazil, Ireland, Malaysia, China US)  Close to markets ◦ Low shipping costs ◦ Speed of delivery  Supply base global  Dell manages global supply chain to minimize inventory and customize PCs in three days Manufacturing and Materials Management  Production: activities