全球汽车行业报告及咨询市场展望.ppt

United Kingdom: Strong Selling Market, Pricing Falling Despite a weaker economy and two record years in 2001 and 2002, the market for new cars in the United Kingdom is still strong. Fleet sales usually drive the market, but in June 2003 private sales led the way. The UK market is now one of the cheapest in Europe, offering attractive deals to the individual customer. New car registrations increased by 15.8% in the UK for the month of June compared to a year ago. Just over 240,000 cars were sold over the period and nearly 63,000 of these were diesel-powered. Nearly half of the total sales went to private-buyers. The Ford Focus remains the biggest seller, for the 38th month in a row, but the new Renault Megane has had a big impact, taking second place. The high proportion of private sales has led to an increase in niche vehicles such as 4x4s and MPVs, which are less likely to be used as fleet vehicles. The first-half performance has been strong with the market now expected to total 2.45M units in 2003. This would make it the third highest year of car sales by volume on record, after 2002 and 2001. Continuing competition in the new car market place is squeezing prices ever lower. This, coupled with a falling pound against the Euro, is making new cars more affordable and the UK market a much better value than other European markets. New cars sales will probably continue to be strong as consumers take advantage of the UKs newly found position as one of the cheaper countries in Europe for automobiles (made in the UK). Importers have suffered as their advantage on price shrinks and the proposition of a new car from a traditional dealer becomes more attractive and affordable. The used car market could also struggle as residual values are forced down. Source: EIU Eastern Europe: Slower EU Demand, Domestic Demand Remains Strong Surging local currencies, notably in the EU accession countries, have lowered the cost of imports and squeezed export margins. New car sales in East