市场营销环境分析(英文版)_Analyzing_the_Marketing_Environment.pptVIP

Analyzing the Marketing Environment Made by Group two Contents What is Marketing Environment? The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Micro environment Macro environment Marketing Environment Micro environment The company Suppliers Marketing intermediaries Customer markets Competitors Publics New Study Helps Grocery Marketers Tackle Social Media Among the topics encompassed by the five-part CCRRC study: 1.Part 1: Assessing the Social Networking Landscape 2.Part 2: Identifying th