南京大学MBA国际市场营销9英文.ppt

Global Marketing;Some Abouts;Text Structure;List of Questions;Global Marketing-- Introduction;What is Global Marketing?;What is marketing?;The Three Principles of Marketing;What is global marketing?;Globalization ;Exports % share of world production;Annual % Growth of trade and GDP1959 – 96;Effects of globalization on business;Export Import By Regions??2002/01-10;Corporate Globalization-China’s Case;Global Marketing VS Domestic Marketing;Should we go global?;Management Orientation;Ethnocentric;Polycentric;Regiocentric Geocentric;Philips VS Matsushita;Driving and Restraining Forces Affecting Global Integration and Global Marketing;Driving Forces;Driving Forces Cont.;Driving Forces Cont.;Restraining Forces;The Global Economic Environment;Changes in The World Economy ;Changes in The World Economy;Changes in The World Economy;Economic Systems;Stages of Market DevelopmentBased on GNP Per Capita;Low-Income Countries;Lower-Middle-Income Countries;Upper-Middle-Income Countries;High-Income Countries; Income and PPP;Implication for Marketers;Emerging Markets Evaluation;Social and Cultural Environments;Culture;Implications for Global Markers;High and Low-Context Cultures;High and Low Context Cultures;Communication and Negotiation;Social Behavior;Analytical Approaches to Cultural Factors;Maslow’s Hierarchy of Needs;Hofstede’s Cultural Typology;Power Distance;Individualism or Collectivism;Masculinity of Femininity;Uncertainty Avoidance;Environmental Sensitivity;Impact on Marketing ;Suggested Solutions;The Political, Legal, and Regulatory Environments of Global Marketing;The Political Environment;Sovereignty;Political Risk;Taxes;Dilution of Equity Control;Expropriation;Expropriation;International Law;Which Law Applies?;Intellectual Property;Intellectual Property Protection;Antitrust;Licensing ;Trade Secrets;Bribery and Corruption- A World-wide problem;Conflict resolution;Arbitration;The Regulatory Environment;Regional Economic Organizations;Global Markets and Buyers;