商务英语基础教程01.pptVIP

A Basic Business Reader Chapter 1 Business and Society Objectives After studying this chapter you will be able to: Define the term “social responsibility”. Understand why businesses should act in a socially responsible way. Identify the four basic areas of consumerism. Find and discuss examples of ethical/unethical business behavior. Understand why ethical companies thrive better in the long run. What is social responsibility? Social responsibility is the obligation a business assumes to: maximize its positive impact minimize its negative impact help to improve society hel