认知消费者行为_上海同程信息技术有限公司.pptVIP

知识回顾Knowledge Review The ACNielsen Winning Brands methodology that drives the ShopperTrends research uses complex techniques (multi-variate, correspondence 和regression analyses) to derive the real drivers of shopper behaviour in relation to food 和near-food shopping. This derived behavioural 和attitudinal data helps explain why we see differences to the quantified shopper activity summarised in State of the Nation. OBSERVATIONS: As would be expected, women are the main shopper in a household on a four to one ratio with men, and men are overwhelmingly a key influencer in the shopping. The Sho