实用外贸英语3资料讲解.pptVIP

Unit One;Establishing Trade Relations; Generally speaking, the main procedures of entering into business relations are as follows: 1. To obtain the desired name and address of the company. 2. To write some letters to the parties concerned. 3. To make status inquiries on the company. 4. To make a final decision. 一般来说，建立商业关系的主要步骤如下： 1. 获得公司的名称和地址 2. 向有关方面发函 3. 对该公司进行资信调查 4. 作出最终决策; In foreign trade, when a newly established company or a certain corporation with a longer history wishes to open up a market to sell something to or buy something from other firms, the person in charge should first of all find out whom he is going to deal with. Such information can be obtained through the following channels: 在对外贸易中，当一家新成立的公司或某家历史较长的公司想在国外开拓市场，以便向其他公司销售某些商品或购买某些商品时，该公司的主管人员应该首先查明将与哪些公司做生意。此种信息可以从以下渠道获得：; As for libraries and internet, they are available for our information collection. There is nothing quite as wonderful as a well-stocked, well-run library. They are without doubt the most effective source of information you can find. Wherever you find them, they’ll contain a whole host information sources. Reports, Surveys，Lists, Test Data etc. All you have to do is go and get it. 去图书馆和互联网上查找相关信息是非常有效的途径。图书馆是最有效的信息源，无论在哪家藏书丰富，运行良好的图书馆，我们都会发现大量的报告，调查，目录，实验数据等。只要我们去用心收集，就会找到相关的产品，公司和联系方式。; On line, all you need to know is how to link into that communications net using a computer. With the help of an ISP _ internet service provider, you can access all kinds of fields. The main advantage that the internet has is its immediacy and convenience. 关于互联网，你所要做的就是将自己的电脑与网络连接，在互联网服务器的帮助下，你可以进入各个信息领域。通过网络收集信息的优点在于及时性和方便性。;Market Research and Firm Research;Market Research 市场调研 A. Using trade statistics published by most countries to narrow down the scope of research. 利用大多数国家公布的??易统计数据，缩小调查范围。 B. Knowing the cultural and social backgrounds of the target market, such as language, religion and local people’s aesthetical viewpoints. 了解目标市场的文化及社会背景。如语言，宗