微观经济管理学与财务知识分析规划(ppt 144页).ppt

Chapter 1 Chapter 3 Consumer Behavior Topics to be Discussed Consumer Preferences Budget Constraints Consumer Choice Revealed Preferences Topics to be Discussed Marginal Utility and Consumer Choices Cost-of-Living Indexes Consumer Behavior Two applications that illustrate the importance of the economic theory of consumer behavior are: Apple-Cinnamon Cheerios The Food Stamp Program. Consumer Behavior General Mills had to determine how high a price to charge for Apple-Cinnamon Cheerios before it went to the market. Consumer Behavior When the food stamp program was established in the early 1960s,