市场行销-得到客户和留住客户的艺术.ppt

Factory Existing Products Selling and Promoting Profits through Volume Starting Point Focus Means Ends Market Customer needs The Selling Concept pull-through system Integrated marketing Notion of Customer Lifetime Value Marketing Sales Concepts Profits through Customer Satisfaction The Societal Marketing Concept Society (Human Welfare) Consumers (Satisfaction) Company (Profits) Societal Marketing Concept New Marketing Challenges in changing world Emerging Challenges Nonprofit Marketing New Marketing Landscape Ethical Concerns Globalization Changing World Economy 5.Extending marketing conc