商务英语讲义ch.pptVIP

8,The performance of business is partially dependent _on__ the ability of their _suppliers__ to deliver the materials on schedule. 9,Firms cannot survive without _customers__. 10,A business plan consists of _management_,_marketing_,_finance__,_accounting_,_information system_. * * * * * Entrepreneurs Organize, manage and assume the risk of starting a business Owners Share ownership by issuing stock to investors Creditors Provide loans and charge interest Employees Suppliers Provide materials used to produce products and services Customers Buy products that meet their needs and are priced fairly * Identify a competitive advantage Recognize entrepreneur’s skills and experience Differentiate the product or service from competitors Find ways to distinguish offering from others Determine necessary resources Employees, workspace, machinery Assess feasibility of the idea Consider possible revenues, expenses, and profitability * * * * * * * * * * Business Planning Software Outlines Text generation Forecasting Graphics Supplementary resources * 1–* 商务英语（Business English) Chapter 1 Motives and Functions of a Business 1–* 【Objectives and Requirements】 [1]Basic concepts of business [2]How to develop a business plan. 【Contents】 Identify key business stakeholders. Describe key business functions. Explain how to develop a business plan. 【Difficult Points】 A business plan 1–* Organization of a Business 1–* I Business Defined A business is an enterprise that provides products or services desired by customers. 1–* Key Business Decisions Product What type of product should be produced? Production How should the product be produced? Promotion How should the product be promoted? Financing How should the company obtain funds to finance the cost of producing the product? 1–* Business Decisions 1–* Key Stakeholders Owners Entrepreneurs Co-owners Stockholders Creditors Employees Managers Suppliers Customers 1–* Interaction among Owners, Employees, Customers, Suppliers, and C