未来汽车经销商：分销模式的再创造报告Automotive Distribution of the Future Report.pdfVIP

CAR DEALER OF THE FUTURE Reinventing the distribution model *Source: HBR 2015 - Why strong customer relationships trump powerful brands and BrandZ tracking data 1 © 2018 KANTAR CONSULTING. SOME RIGHTS RESERVED. CAR DEALER OF THE FUTURE 2 A gap of $116bn* between You’d have had to be hiding current automotive experience under a large rock to miss the changes happening in the and best-in-class retail has automotive industry. In fact, been identified. it is probably one of the most exciting industry sectors right There are new market realities now, as it is experiencing an intense period of innovation, that are challenging the arguably only witnessed conventional dealer model. previously some 80 years ago when Henry Ford started mass production. The auto industry can respond to the challenge by switching on growth. Research suggests that the gap between best-in-class retail experience and the