市场营销管理的概述.ppt

* * Because of Technology development, marketing is shaped by new concept, starting from 1st industrial revolutions to 3rd industrial revolution, marketing concept has been developed by product exchanges, sales, distribution etc… due to internet widely developed, E-marketing is emerged. Marketers could apply new technology to link multiple relationships, such as end-user, suppliers, competitors, Marketing has been transformed by the Information Revolution, which is a complex system that easy for them to establish direct contact each other, analyze, gather information. And the firm may well be able to maintain its dominant market leader. * * Marketing is becoming more and more important to anyone wishing to get a message across to the public. For public institutions , private organizations, for profit or non-profit enterprises, marketing is a useful tool. When our china firms is shifting from a domestic to an international market, it is a complex transition requiring, special attention to all business functions, not only the new customer preferences, but strategy in the oversea----where are different situation, various customs, culture stories, segment and consumer behaviors that will need to be different strategy. * * Because of Technology development, marketing is shaped by new concept, starting from 1st industrial revolutions to 3rd industrial revolution, marketing concept has been developed by product exchanges, sales, distribution etc… due to internet widely developed, E-marketing is emerged. Marketers could apply new technology to link multiple relationships, such as end-user, suppliers, competitors, Marketing has been transformed by the Information Revolution, which is a complex system that easy for them to establish direct contact each other, analyze, gather information. And the firm may well be able to maintain its dominant market leader. * * 市场人员的行销作用： * * 消费者对产品的选择基于自己的需要，如众多产品只有一个可以满足消费者，而消费者的对此产品的价值评估在于是否可以满足他最大化的需求系列，如选择可以满足价格低、健康、安全等需求，消费者可能决定购买打球娱