福特汽车产品策略及品牌管理英文版.pptVIP

Ford Lio Ho產品策略及品牌管理;Agenda;;;Revised 3/29 Contact: GSCOTT12;Why Brand Marketing?;Consumer Insight Provides Basis for Consistently Delighting Consumer;Consumer Insight The Key to Product “Hits”;Demographic / Vehicle Use ;Consumption;Target Customer Description:;Analyzing and Diagnosing the Brand / Situational Analysis;;‘Positioning’ Our Brands;TARGET CUSTOMER… the foundation for the brand positioning;Developing Brand Plans;Brand Marketing Process;Human Resources;From Brand to Customer… Every touchpoint with the customer must reinforce the brand; Precise Customer Targeting Deep Consumer