重建交互性市场的市场营销方式概论.ppt

Re-Inventing Marketing and Communication for an Interactive Marketplace Don E. Schultz Northwestern University 唐·舒尔茨教授 美国西北大学 Most of Our Marketing and Communication Planning and Implementation Approaches Were Developed in the Last Century Most of Our Marketing and Communication Planning and Implementation Approaches Were Developed in the Last Century 例如，以往我们多数的传播模型都是线性的输出。 Our Marketing Systems Were Based on Internally-Driven Management Approaches 我们的营销系统一度是基于内部驱动的管理方法。 Suppliers Raw material Raw material Assemby Batch/line/Continuous Process 4Ps Supply Chain Model： Distributors Agents Br