《电子商务》1诸论.ppt

The Electronic Commerce Field: Classification, Content, and a Brief History A BRIEF HISTORY OF EC 1970’s:electronic funds transfer(EFT) Elctronic data interchange (EDI) 1969: ARPANET 1991: www 1995:website 1999: failure 2005:social network The Changing Business Environment,Organizations’ Response, and EC Support * * * * * * * * * * * * * * * * The Digital World: Economy, Enterprises, and Society digital enterprise A new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effectively, boost employee productivity, and improve operating efficiency; uses converged communication and computing technology in a way that improves business processes corporate portal A major gateway through which employees, business partners, and the public can enter a corporate website. 1-* The Changing Business Environment,Organizations’ Response, and EC Support THE CHANGING BUSINESS ENVIRONMENT PERFORMANCE, BUSINESS PRESSURES, AND ORGANIZATIONAL RESPONSES AND EC SUPPORT The Business Environment and Performance Impact Model Business Pressures Organizational Response Strategies The support of EC The Major Capabilities of E-Commerce 1-* 1-* 1-* Electronic Commerce Business Models business model A method of doing business by which a company can generate revenue to sustain itself 1-* Electronic Commerce Business Models THE STRUCTURE AND PROPERTIES OF BUSINESS MODELS Revenue Models value proposition The benefits a company can derive from using EC Functions of a Business Model 1-* 1-* Electronic Commerce Business Models TYPICAL EC BUSINESS MODELS Online direct marketing tendering (bidding) system Model in which a buyer requests would-be sellers to submit bids; the lowest bidder wins. Electronic marketplaces and exchanges Viral marketing Group purchasing 1-* Benefits, Limitations, and Impacts of Electronic Commerce THE BENEFITS AND IMPACTS OF EC EC as a Provider of Competitive Advantage THE LIMITATIONS AND