《电子商务》教学课件6MobileCommerceandUbiquitousComputing.ppt

Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits mobile commerce (m-commerce; m-business) Any business activity conducted over a wireless telecommunications network or from mobile devices 移动电子商务就是利用手机、PDA及掌上电脑等无线终端进行的B2B、B2C或C2C的电子商务。它将因特网、移动通信技术、短距离通信技术及其它技术完善的结合，使人们可以在任何时间、任何地点进行各种商贸活动，实现随时随地的线上线下购物与交易、在线电子支付以及各种交易活动、商务活动、金融活动和相关的综合服务活动等。 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits Technical Infrastructure: Components and Services of Mobile Computing 一些概念： 蓝牙（bluetooth）：一种支持设备短距离通信的无线技术。 全球定位系统（GPS）：基于卫星技术的跟踪系统。 PDA：小型便携式计算机。 WAP：是一个全球性的开放协议。WAP无线协议定义可通用的平台，把目前Internet网上HTML语言的信息转换成用WML（Wireless Markup Language)描述的信息，显示在移动电话或者其他手持设备的显示屏上。 * * * * * * * * * * * * * * * * * * * * * Location-Based Mobile Commerce location-based m-commerce (l-commerce) refers to the use of GPS-enabled devices or similar technologies to find where a cusomer is and deliver products and services based on the customer’s location. real-time location system (RTLS) Systems used to track and identify the location of objects in real time 6-* Location-Based Mobile Commerce L-COMMERCE INFRASTRUCTURE Mobile devices 车载导航系统，高速公路上自动缴费机，智能手机、平板 Communication network Positioning component 如GPS Service or application provider Data or content provider 服务提供商要根据用户的位置或地理信息来提供服务，有时候，这些信息又第三方提供。 6-* Location-Based Mobile Commerce Location-Based Data Locating：我的位置在哪里？某人或某物在哪里？ Navigating：我要去某个位置怎么走？ Searching：某一类场所最近的在哪里？ Identifying：某处有什么？有谁？有多少？ Event checking：这里或哪里发生了什么？ geographical information system (GIS) A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced (spatial) information 6-* Location-Based Mobile Commerce location-based service (LBS) An information service accessible from and to mobile devices through a mobile network utilizing the ability to make use of the geographical position of the mobile device to deliver a service to the user 6-* Locat