目标顾客群零售模式.ppt

“出发点”决定了基于供应链的“渠道关系”;SHOPPER FOCUSED RETAILING目标顾客群零售模式;All SFR work will be prioritized by the Consumers Hierarchy of needs and will start with focusing the customer on the target shopper;Basic needs (Price of entry) 基本需求;战略决策 Strategic Decisions;Shopper Focused Retailing Process;1 - Identify Target Household “确定目标顾客群”;2 - Establish Core Competency “构建核心竞争力”;3 - Define Value Propositions “定义并传达价值命题”;4 - Create Shopper Offering “围绕顾客群创建商品组合”;5 - Establish Corporate Roles, Tactics, Measures “确定总体角色, 策略, 衡量标准”;6 - Shopper Offering Assessment “评估商品组合”;7 - Create Shopper Offering Business Plans