商务公关基本概念.ppt

商务公关策划 围绕商务公关活动的整体目标，对活动的全过程进行谋略性的运筹和构思，依据企业形象现状，分析内外公众环境和约束条件，拟订最佳行动方案的过程。 优秀公关案例赏析： 第六届中国最佳公共关系案例大赛新产品上市类金奖 商务公关方案实施与评估 商务公关方案的实施是将商务公关策划方案付诸实施的具体过程。 对商务公关策划、实施及效果进行衡量、检验、评价和估计，以判断整个公关活动成败得失的过程。 Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. Describe a vision of company or strategic contents. 70% 50% 83% 90% 65% 75% 50% 65% ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to edit title style Click to edit title style Text in here Text in here Text in here Text in here Text in here Text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Title in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. A B C D 80% 90% 30% 55% A. Description of the contents B. Description of the contents C. Description of the contents D. Description of the contents Click to edit title style Click to edit title style Description of the contents ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Description of the contents Description of the contents Description of the contents M1 M2 M4 M3 Click to add Text Click to add Text Click to add Text Click to add Text Text in here Text in here Text in here Text in here Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text Click to edit title style Click to edit title style Text in here Text in here Text in here Text in here Text Text Text Text Description of the contents Description of the contents Description of the contents Description of the contents ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Add Your Text Add Your Text Ad